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Designing Impact: Trek for Teens Foundation
Collaborated with Trek for Teens Foundation, a youth-led charity supporting at-risk and homeless youth across Canada, and their marketing teams, providing art direction and creating visual materials. Designed campaign graphics, social media posts, and promotional assets to effectively communicate the foundation’s mission and impact.
role
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Art Director
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Designer
deliverables
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Social media graphics
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Campaign posters and flyers
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Digital banners
Challenge
One of the key challenges was creating engaging digital campaign visuals that resonated with a diverse youth audience while staying true to the foundation’s mission and brand identity.
Approach
To address this challenge, I collaborated closely with the marketing teams to understand the audience and campaign goals. I developed a cohesive visual strategy, provided art direction, and designed graphics and digital assets that aligned with the foundation’s brand while appealing to their target youth audience.
Fundraising Campaign (Digital) - 25 days of giving
Posts
CarouselS
Reels
Hiring CampaigNS
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Awareness CampaigNS
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