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Kingston Hill
Premium Pet Care Branding
Kingston Hill is a premium pet product brand based in Sydney, Australia, dedicated to enhancing the health and happiness of pets. Their range includes high-quality grooming products, pet care essentials, and thoughtfully designed accessories. For this project, I developed a cohesive brand identity that reflects Kingston Hill’s values of trust, care, and sophistication while appealing to modern pet owners.
The work included logo design, corporate identity, stationery, shampoo labels, and a responsive website, all unified under a clean and elegant visual language that conveys both quality and warmth.
role
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Brand Designer
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Art Director
deliverables
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Logo and Brand Guidelines
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Packaging design
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Business card & stationery design
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Website UI
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Social media templates
Challenge
Kingston Hill, an Australian pet product company based in Sydney, aimed to build a strong brand presence in a competitive market. Initially focused on dog and cat owners, they needed a premium yet approachable visual identity that could work seamlessly across packaging, stationery, and a user-friendly website, ensuring consistency and recognition both online and in-store.
Approach
I developed a brand identity that balances premium quality with warmth and approachability. The logo combines a dog and cat to form a unique "K," supported by a clean color palette and modern typography. This cohesive visual style was applied across packaging, stationery, and the website to create a consistent and memorable brand presence.
Moodboard
Design Development
Identity
WEBSITE
Final Designs
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